Benefits of The Magnificent Mile Association membership include complimentary, ongoing promotion through various marketing outlets, in addition to paid promotional opportunities.
The Magnificent Mile Lights Festival is the national kick-off to the holiday season. Run Mag Mile is the only race in Chicago to run along The Magnificent Mile. And public art installations and brand activations engage consumers along the public way year-round.
Learn more about how your business or brand can partner with The Magnificent Mile Association below!
The Magnificent Mile Lights Festival is Chicagoland’s most popular event. Its impact reaches far beyond Chicagoland. Broadcast on ABC 7 Chicago on Sunday, November 20th, the Lights Festival also airs throughout the holiday season in almost 100% of American markets and select Canadian markets. The show is also streamed on the ABC7 Chicago News app and available on ABC7Chicago.com.
- The Magnificent Mile Lights Festival reaches all of Chicagoland through ABC 7 Chicago viewership and 93.9 LITE FM listeners
- Repeat airings are broadcast throughout the holiday season, reaching nearly 100% of the country for a total of 196 markets
- Total reach of U.S. syndication in 2021 was 16.3M impressions, with $2.1M in publicity value
Run Mag Mile 10k & 5k™ is brought to you by RAM Racing. The race is open to men and women and is the only sporting event in Chicago to feature The Magnificent Mile as the course centerpiece.
Participants receive an award-winning goodie bag, which they collect at packet pickup along with their race packet.
Member participants are able to promote their business during the entire race weekend as a complimentary benefit of their membership.
The Association has supported several activations along the public way, including Amazon.com and Google. Recent charitable art projects included K9s for Cops and Lighthouses on The Magnificent Mile.
Engagement with public art and consumer activations provided great brand visibility and strong social media presence.
Association staff support permitting and logistics of all art and activations along the public way.