The One That Breaks Records…
Over the course of it’s run at the Michigan Avenue AT&T store, fans of Friends have flocked together to sip their way through a Central Perk pop-up activation. Since it’s opening, the pop-up has generated a flow of nearly 280,000 people into this AT&T flagship location, 12 weekends of Coffee & Live Music, 3 marriage proposals in Central Perk, 32.1K uses of #Friends25 #FriendsxATT on social media, and so much more. In addition to generating an incredible amount of social buzz, the Friends activation brought in nearly $10,000 in Friends merchandise sales in a single weekend day.
Visit the AT&T website to learn more about this activation and stay tuned to see what they bring to The Magnificent Mile next.