The Magnificent Mile Association member industries provide input to The Magnificent Mile® marketing plan through industry-specific feedback sessions and committee participation.
Plan and promote the annual Magnificent Mile Lights Festival. Assist in the execution of our holiday kick-off celebration! We welcome one million guests each year, as well as viewers across the nation.
It takes over 600 volunteers to put on this annual holiday event, which features two days of free, family-friendly fun.
Join us behind the scenes at the event by signing up to be a balloon handler, motorcade marshal, safety management; or even adopt-a-block with your team!