Marketing » Volunteer


The Magnificent Mile Association member industries provide input to The Magnificent Mile® marketing plan through industry-specific feedback sessions and committee participation.

Plan and promote the annual Magnificent Mile Lights Festival.  Assist in the execution of our holiday kick-off celebration! We welcome one million guests each year, as well as viewers across the nation.

Volunteer for the national kick-off to the holiday season, November 20, 2021!
Volunteer for the BMO Harris Bank Magnificent Mile Lights Festival

Balloon handlers along the parade route!

It takes over 600 volunteers to put on this annual holiday event, which features two days of free, family-friendly fun.

Join us behind the scenes at the event by signing up to be a balloon handler, motorcade marshal, safety management; or even adopt-a-block with your team!

Download a Volunteer Form


For more information, please contact:

Ellen Farrar

Lights Festival Executive Producer    (312) 642-3570

Division Leadership

Dan Gibbons, Chair
Vice President, Tur Partners

Gail Spreen, Lights Festival Chair
Executive Director, Jameson Sotheby's International Realty.