Dear Members,

Our Summer of Public Art is in full swing along The Magnificent Mile. If you have not already, be sure to check out the herd of custom-painted Cow sculptures back on display at Water Tower Park this month – and be sure to tag your photos of this 20-year reunion with #CowsComeHome. Peter Hanig brought this inspirational idea to Chicago years ago, and just steps away from the park Hanig’s Footwear is celebrating their 75th anniversary!

Next up, it is time to celebrate another special anniversary for the City of Chicago: the historic Water Tower turns 150 this year! To honor the beloved landmark, we are installing 25+ individually designed, 5-foot Water Tower replicas along The Magnificent Mile beginning in late August. Be sure to reach out to Allan Sorsby on staff if you are interested in sponsoring this once-in-a-lifetime spectacle.

A key pillar of the Association’s mission is to build business through our marketing programs and digital promotion – engaging consumers as they plan their trip and wowing them along the public way when they arrive in the district.

In addition, we strive to build relationships amongst our members. We are looking forward to our annual Summer Cruise aboard Chicago’s Leading Lady on Tuesday, August 27. Get ready to mix, mingle, and gear up for a “Rodeo on the River” – a country western theme complete with line dancing aboard the boat.

If you have not already, I encourage you to keep an eye out for our upcoming @TheMagMile Social Media Meet-up. We held a wonderful session at the Apple Store earlier this month, focused on driving conversions on social media. The riverside views and high-tech interior at Apple’s flagship location made for a great start to the day! This event series is free and provides an opportunity for professional learning and development as part of your membership.

The third pillar – perhaps top of mind during the busy summer months – is for the Association to advocate for you and your business. As always, we receive reports from the Chicago Police Department and relay that critical information to members with real time security alerts.

Our Advocacy Division has worked to get repeat offenders off The Magnificent Mile in the wake of thefts and violent crime. We did this by working collaboratively with CPD and the State’s Attorney’s office on the development of a new and innovative program; one that helps to ensure that repeat offenders are identified at the time of arrest to facilitate proper, higher level charges for these offenses.

If you have any questions or concerns, and if you would like to be added to our security alerts, please contact Phil Levin, Planning Director, at

Please do not hesitate to reach out to me at any time via


Rich Gamble,

Chairman of the Board of Directors