Marketing Division Committees

Michigan Avenue Streetscape at Night
Michigan Avenue Streetscape at Night

Marketing Division Leaders

The Marketing Division has an integrated and strategic marketing mix, promoting The Magnificent Mile as One of the Great Avenues of the World and a dynamic, world-class destination. Volunteer leadership guides these marketing efforts including branding, consumer events, social media, public relations, international marketing and sponsorship.


Dan Gibbons, Chair

Vice President, Tur Partners

Website and Social Media

Ashley Gordon, Marketing & Strategic Partnerships
Adam Skaf, Public Relations Manager
Jill Paro, Digital Media Associate
Jenna Ciaccio, Marketing Associate


The Magnificent Mile Association member industries provide input to The Magnificent Mile® marketing plan through industry-specific feedback sessions and committee participation. These collaborative efforts and partnerships result in powerful branding, communications, public relations and consumer event initiatives that continue to uphold The Magnificent Mile’s reputation as One of the Great Avenues of the World, driving more and more visitors to the district each year.

The BMO Harris Bank Magnificent Mile Lights Festival®

Plan and promote the annual holiday lighting of The Magnificent Mile.  Assist in the planning and execution of the first holiday celebration of the year through a holiday event guide, operations, safety management, volunteer recruitment, public relations, social media, website, advertising and more. Yes, I am interested in learning more about this volunteer opportunity.

Walt Chadick, Magnificent Mile Lights Festival Chair 
Executive Director, Chicago Trolley & Double Decker